Evolve, a brand of protein shake under PepsiCo, wanted to launch a new marketing campaign to promote its lineup of flavors. The brand turned to The Mill, a well-known design and post-production studio, to develop an eye-catching and engaging campaign. As a designer, the project was one of the works that I contributed to during my tenure at The Mill. As a designer, I worked mainly on the Discover spots.
The primary objective of the campaign was to showcase Evolve's various flavors of protein shakes to the target audience promoting the brand values of health and wellness. The final campaign consisted of a series of short videos that were posted on social media platforms such as Instagram, Facebook, and YouTube. The videos received millions of views on social media platforms and generated brand awareness for Evolve.